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The Brief for a Symposium with Clive Dilnot, Timothy Morton, Karen Pinkus, Allan Stoekl, Cameron Tonkinwise, Damian White

Friday, April 8th; 10:30am-3pm

Klein Conference Room, A510
66 West 12th, New York, 10011

Current unsustainability comes in large part from the perception that the cosmos and its earthly ecosystems are perpetual gifts. Collapsing ecosystems belie this sense of the cosmos being inexhaustibly available for human projects.

However, at the same time, conceiving of nature as something deserving recompense, even sacrifice, re-places nature in a set of economic relations.

By contrast, the domain of artifice, of design, is rarely conceived as a gift, allowing the concentration of resources into long lasting materials and products to be treated as disposable.

These situations are being complicated as it is acknowledged that design’s capacity to facilitate human existence involves a kind of thingly agency. By extension, speculative realism begins to grant this kind of power also to materials themselves.

How then best to understand the fourfold of (post)sustainability: ‘nature’, design, gift and sacrifice?

(Post)Sustainability

Allan Stoekl has done a nice job (in Bataille’s Peak) revealing the deficits (in regard to the ec-static nature of human being) and contradictions of the dominant efficiency-based sustainability. Post-sustainability therefore becomes the project of promoting actions that result in reduced ecological impacts, but only as byproducts of excessive affects. This is obviously more than an issue of Lakoffian cognitive reframing, as it realigns the projects of sustainability and posthumanism, something that seems to me to come from thinking through the fourfold relations of:

‘Nature’

As I write this Mike Beard (State Senator, Republican, Shakopee, Minnesota) is getting media coverage for saying, “God is not capricious. He’s given us a creation that is dynamically stable. We are not going to run out of anything.”

I was thinking more of Heidegger’s deliberately ancient-Greek-so-anti-Christian appropriation of ‘Nature Loves to Hide.’ Whilst this deconstructs any sense of nature as eternally present (in the Megarian materialist sense), it nevertheless grants a certain infinity to the absently-harbored Being-as-physis – or ‘mesh,’ if Timothy Morton would allow that use of his more expansive term for the ecological.

This suggests that sustainability concerns are Holderlinian; it is not that the gods are dead, but that they have turned away; it is not that nature is finite, but that nature is capricious, or at least self-interestedly protectionist. Though this is a too anthropomorphic extrapolation of the post-panpsychist tenets of Objected Oriented Ontology.

Gift

Tim Ingold has argued that hunters share their catch not out of economic necessity (the meat will otherwise spoil) but in acknowledgement that the hunted is a gift (echoing Lewis Hyde’s characterization of gifts as that which demand re-gifting).

An important opportunity in relation to the development of more sustainable futures (because less materials intense, but also with different socialities) is the re-emergence of sharing systems, whether community-based or even commercial – see for instance collaborativeconsumption.org and shareable.net). This is perhaps related to the gift economy that has characterized internet culture more generally (see for instance, on the one hand Yochai Benkler’s work, and Clay Shirky’s on the other).

Design

Clive Dilnot, in a nearly ancient essay called ‘The Gift” drew on the final chapter of Elaine Scarry’s The Body in Pain to suggest that the essence of designed artifacts is to be gifts, anonymous (once mass-produced) donations to others in the name of making the world less insensitive (less capricious) to human being

This suggests that societal unsustainability derives from a surfeit of humanism materialized as intractable hyperobjects (again a misappropriation of Timothy Morton’s term), what Rich Gold in a strange little book called The Plenitude (2007). As Clive Dilnot has frequently argued, we are still appalling at being able to understand, let alone account for, the designing that makes up our naturalized environments.

Sacrifice

It is clear that no-sacrifice versions of win-win sustainability are undone by rebound effects. There is no easy green as Michael Maniates has argued (see his edited collection on The Environmental Politics of Sacrifice, 2010). But versions demanding greater sacrifices, by downshifting households, appear very neo-liberal. Of course, a sacrifice made in the name of a belief does not feel at the time like a sacrifice…

Design thinking often promises that its lateral abductions proffer work-arounds to the need for sacrifice, ‘tunneling through the cost barrier’ as it was put in Natural Capitalism for example (but see Damian White’s early critiques of that kind of ecological modernization).

Tony Fry once characterized design ethics as the negotiation of the fact that every creation requires destruction: is the value created by a design worth what it destroys. But is this too economic? Or is this the sort of de-externalization of costs that leads to a general economy?

The Second Sustainable Design Philosophy Symposium at the New School centers on the recent critical reviews of socio-technical transition theories by Bruin Carleton Christensen. Respondents will be Jay Bernstein, Rachel Heiman, and Harvey Molotch.

Thursday, January 22nd, 10:30am-12
5th Floor, 72 5th Ave, NYC

In April 2008, the World Wildlife Fund UK released a quite surprisingly academic position paper entitled, Weathercocks and Signposts: The Environmental Movement at a Crossroads (available for download from wwf.org.uk/strategiesforchange). To some extent, the paper is a response to the controversy following Shellenberger and Nordhaus’ The Death of Environmentalism (the original 2005 article, now expanded into a book, is available for download from www.thebreakthrough.org/images/Death_of_Environmentalism.pdf). That position paper derided the ineffectiveness of trying to develop sustainability by continuing to cultivate a (renewed) empathy for (restored) wilderness, and instead advocated the real politick of marketing more sustainable lifestyles (comprising green products and practices) within existing (generally still consumerist) values.

Shellenberger and Nordhaus were in fact promoting what has already been happening outside of North America, where sustainability-advocating government and non-government agencies had already switched to ‘social marketing’ strategies after experiencing for at least a decade the non-correlation of pro-natural-environment attitudes and more sustainable behaviors. The Weathercocks paper characterizes the tenets of this now mainstream social marketing approach as:

• Reliance is placed on ‘small steps’, often in the expectation that these will lead individuals to engage in more significant behavioural changes.
• Particular emphasis is placed on marketing green products or services (‘green consumption’).
• Reliance is placed on the ‘commodification’ of behaviours that are not otherwise directly associated with a particular product – such that a good or service becomes a proxy for the desired behavioural change.
• Reliance is placed on audience segmentation; either by socio-economic criteria, or according to the motivations underlying willingness to engage in behavioural change.
• Of these motivations, particular emphasis is placed on the role of self-interest as a motivation for behavioural change.
• As a corollary to market segmentation, the emerging consensus must necessarily insist on the irrelevance of the reason that an individual adopts a piece of behavioural change – the emphasis is on using what appeals to a particular audience segment – irrespective of whether or not attention is drawn to the environmental imperatives for behavioural change.(14)

A leading example of this is the ‘community-based social marketing’ website of the consultant and trainer Doug McKenzie-Mohr, entitled Fostering Sustainable Behaviourwww.cbsm.com. McKenzie-Mohr’s program explicitly relies on the well-established research field and professional practice of ‘health behavior change,’ translating its quit smoking, get fit, do regular breast checks, etc campaigns to the promotion of recycling, composting, energy conservation, etc.

On the one hand, this framework leads to the behavioral economics currently in vogue, which tailors information to the bounded not-so-rational conventions of everyday practical reasoning. (See also Robert Cialdini’s testimony to the Subcommittee on Research and Science Education in September 2007 concerning “The Contribution of the Social Sciences to the Energy Challenge,” which argues for the importance of carefully worded exhortations to behavior change that do not unwittingly draw attention to, and so reaffirm, the prevalence of unwanted behavior – available for download from http://science.house.gov/publications/Testimony.aspx?TID=7921 .)

On the other hand, and significantly for this symposium, the pragmatism of this work extends it beyond its discipline of social (and economic) psychology and into the material culture of design. A key step in sustainable lifestyle promotion is the identification of instrumental barriers to progressive behavior change. These need to be overcome with the design of tools or the redesign of the built environment: for example, information about the value of reusable over disposable plastic bags will only foster sustained behavior change if it takes the form of decal on your car windscreen, reminding you to bring your reusable bags each time you jump in the car to race up to the shops.

The WWF Weathercocks paper admits that this sort of social marketing has accomplished some level of change in this or that aspect of developed nation everyday life. However, it polemicizes against the possibility of significant enough change ever coming from this approach, because it is not based in changed values. Without an explicit value-change agenda:

  • the change strategy lacks effectivity, because values underpin behaviors irrespective of attitudes (whether facts or opinions). For instance, the changes made tend to be quickly undone by economic rebound effects (respending savings from more efficient designs on increased use) and do not transfer from one aspect of everyday life to others (recycling does not lead to car sharing) because there is no (new) identity giving consistency to those behaviors.
  • the change strategy is in the end contradictory, needing to market antimarket behaviors, like ‘spending more on less’ or even withdrawing from commercial exchange altogether via sharing or voluntary simplicity. This leads to the sort of confused messaging that Lakoff has diagnosed in leftist discourse.

Weathercocks therefore advocates that activists “Achieve greater clarity on the values that motivate the environment movement… Emphasise intrinsic goals in environmental communications… [and] Begin to deploy a broader vocabulary of values in policy debates…” (35)
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What is interesting about the discourse into which WWF is trying intervene is that at stake is not just the question of the most effective way of bringing about political change, nor the question of what the nature of the politics driving that change should be (which for WWF is still nature-based: the final recommendation is “Identify and promote mechanisms to [re]make public affinity for nature more salient” (36)), but the very nature of humans beings, the ontology they gives them the capacity for change, and the extent to which politics, or values, are or are not an essential aspect of that ontology.

This then is the context for Bruin Carleton Christensen’s recent work. As a Heidegger- Husserl scholar, and the author of Self and World: From Analytic Philosophy to Phenomenology, Bruin has been critically reviewing the philosophical claims, particular around politics and human existence, at work in various approaches to developing more sustainable societies.

A key difference in the territory that Bruin has been interrogating from that of the Weathercocks paper (which is very lacking in this regard) concerns design. As indicated above, this begins with the recognition that intentions are impotent without means; to compost, I something in which to compost. Designers tend to believe the reverse, that a device for doing something affords that doing, meaning the device does not just make certain actions possible, but makes them likely or desirable, and eventually habitual; a barrel on a stand that can be rolled makes composting cleaner and quicker, and more fun, and so, more regular. The negative materialist version of this argument is more widespread: that people are constrained in what they can do by the design of their built environments and the infrastructures servicing those built environments; it is difficult and sometimes forbidden to compost in highrise apartments, so I will not no matter how strong my commitment to waste reduction, climate change mitigation or nature and its organic processes.

There is obviously a tendency toward a environmental behavioral determinism here, a reduction of the human to an unthinking stimulus-response system, something on the Niklaus Luhmann side of Bruno Latour. However, a less reductionist version of the argument derives from practice-oriented sociology. This relatively recent field, theorized most extensively by Theodore Schatzki, takes the research unit of sociology to be constellations of designs, embodied skills and social meanings. The emphasis is on habitual but intelligible actions that accomplish qualitative goals, such as cleaning.

It is apparent that for new, less ecologically damaging ways of living to be sustainably introduced, they need to be conceived as practices around which converge many different types of change –changes to the design of devices, built environments and infrastructures; changes to the everyday skills of those who dwell in and with those designs; and changes to those people’s expectations about those designs.

In some ways, Bruin has been trying to reintroduce to this practice-based approach sustainable social change what it at issue in the Weathercocks paper. In terms of the philosophical question about the human, Bruin has been wondering about the extent to which practice-based humans are still politicians, reasoning with their affections. His claim seems to be that both social marketers and socio-technical transition enablers over-estimate the power of marketing. This causes them both to miss the importance of the affective side of being human, which is dismissed because of its vulnerability to perversion by advertising media. Rather, Bruin asserts, humans are always capable of negotiating with their desires, and this is key to social change over and above any commitment to a value set or any designed way of inhabiting a built environment.
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Bruin’s arguments have been formulated over a series of papers (critical reviews of
> Hunter, Hunter and Lovins Natural Capitalism
> John Thackara In the Bubble
> Behaviour-steering design (inspired by Bruno Latour) and Engaging design (inspired by Albert Borgmann)
> Elizabeth Shove Comfort, Convenience and Cleanliness
> a dialogue with William McNeill about Heidegger, Aristotle and sustainable service systems

All are available for download from the ‘Papers of Bruin Christensen‘ section of this blog.

Cameron Tonkinwise

The Second Sustainable Design Philosophy Symposium at the New School centers on the recent critical reviews of socio-technical transition theories by Bruin Carleton Christensen. Respondents will be Jay Bernstein, Rachel Heiman, and Harvey Molotch.

Thursday, January 22nd, 10:30am-12
5th Floor, 72 5th Ave, NYC